Pearl Izumi redesigned their run shoes from the ground up. The smooth ride is represented with the wispy background and I shot the shoes in the 3 main positions that make up the smooth transition from strike, through transition and into toe-off.
Pearl Izumi is known for innovation, and when Philip Majure, Director of Footwear contacted me to create a storyboard I was psyched. Jurgen Eckman, former president of Pearl Izumi, challenged the footwear team to develop a shoe that was the weight of less than 2 candybars. This graphic illustrates the steps they took to achieve it.