Pearl Izumi Run Shoe redesign graphic

Pearl Izumi redesigned their run shoes from the ground up. The smooth ride is represented with the wispy background and I shot the shoes in the 3 main positions that make up the smooth transition from strike, through transition and into toe-off.

Pearl Izumi P.R.O. Leader shoe

Pearl Izumi is known for innovation, and when Philip Majure, Director of  Footwear contacted me to create a storyboard I was psyched. Jurgen Eckman, former president of Pearl Izumi, challenged the footwear team to develop a shoe that was the weight of less than 2 candybars. This graphic illustrates the steps they took to achieve it.

Apex Ski Boots

To show off the advantages of this ski boot brand, popup tech callouts and embedded video create an interactive feature, easily put on your site via Iframe.